Spinning Our Web On the Internet

Recently Bill decided to take a walk down memory lane via the internet by checking out a link called http://www.archive.org/ and used the “Way Back Machine” to check out his website and see how it has changed through the years. Bill discovered that it was October of 1994 when he began the first Taylored Systems website, and it was a far cry from what technology is capable of at this time. Back then websites were just beginning to become popular on the internet for companies. In the following years Taylored Systems began to make some changes to the website starting in 1998 with the last major change in 2006.

Bill along with his Marketing Team recently decided to make some new changes to the website and depict not only who we are, but what we do in the community. They worked on making it more customer friendly and incorporated the knowledge from the minds of the Taylored Systems employees to provide helpful and pertinent information in a format that was easily understood. The final product was very professional and will be another avenue for customers to communicate with Taylored Systems.

Last week Taylored Systems launched this new and improved website complete with the capability for customers to now submit a service request, or ask for a quote online. In addition to a new “look”, the website has new features and functionality. We are able to make changes, add items, create new pages, and update information instead of having another company do it for us which is very cost effective. We have also increased the amount of information available to our customers – whether through the frequently asked questions and glossary, or just in general knowledge of our products and services. Our Taylored Systems glossary assists with the foreign language of telecommunications. If you know a term you hear often, you can search for it, and the search will identify where that term is used throughout the website. This increases the customer’s knowledge of what they are using, and what it is called which is always helpful on a service call.

Down the road Bill and the Taylored Systems Marketing Team is looking at perhaps incorporating an interactive telephone demonstration, or film clip taking the website to another level. With the constant change in technology, who knows what the future will bring us, or what our website will look like, or be capable of in the coming years.

We would like to thank Foundry Advertising Company for all their help and assistance in the website redevelopment. Foundry is an ad company headquartered here in Indianapolis, specializing in jargon-free advice and guidence in building your brand. Please contact Foundry - foundryadco.com


Mary Couch’s conversation with Bill Taylor.